Logo design

Today I have been working with my team on some possible logos for the final trailer.

We have been contributing for example giving our opinions and making some comments about what we think about it.

In a long term it has not been a very hard task, but I have to say that at the beginning it was not easy just the idea of having to open our minds and think about some possible logos.

The following pictures are the result that we obtained in a certain time. I have notice that almost all of them have a black background and this is because our first idea was to have all of my logos with that color background. It was easy to create a slide in powerpoint, add the color and then use my imagination to find a picture on the internet that do has a white background or just no background, then copy or save it and post it on the powerpoint slide. The next step was to make sure that the picture looks more like an emoticon rather than an image and then find a place to put it.

We decided to put the name of the production bigger than the word 'studios' to make it more attractive to the general public. Also a normal font color that in the case of the black background is white to make more contrast. Another thing to realize is the volume of  the letters, in all of them and in some more than in others to stand out the important word we edited to make it more dense.

It can be strange that the final logo does not have a black background because all of them above have it.

I have a personal reason of why I finally chose another background.

I think that it is because it took me so long to create those with black background and because I made a lot and all of them are similar it makes me think more about it and then I become to be less interested on black background.

Anyway this is our final logo. The name of our studios is 'Horse' and this is just because in the background apart from the wide variety of colors tones and the landscape you can see the silhouette of two horses.

Before finding the image that we were going to use we search on google images for landscapes.

Between them we found a sunset,and then in related images and we founf one of a jiraffe. Then we think of an animal that inspires us freedom and that we like and this is how we got this photo.

At the time of editing the title we realized that both colors black and white were nice above the background but putting the letter black  would not be as attractive as putting it white because the horses are in black and it would not bee that good.

After having a talk with my teacher of media studies and my teammates, we got to the agreement of changing the logo.
We thought that what we had before wasn't a logo at all. It was more an image with two words on it. Also we realized that we name of the studio was inspired because the background picture is a horse in a sunset.
Trying to get a different design I made three more: