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Monday 21 November 2016

Trailer titles

Here I have some possible titles for our trailer. Each of them has a small story. 
Which means that each one has taken me time to think about.

  • The boy and his motorbike
  • The electric motorbike
  • The challenge
  • A deal is a deal
  • The promise
  • Saved by the dog
  • Away of home
  • Never say never
  • An unexpected decision
  • Unfortunately 
  • I told you
  • Remember
  • My friend treason
  • Just do it
  • Are you sure?
  • Back to the past
  • Forbidden love


In the next post that I will make you will see that I selected 6 titles and also that some of them came to my mind during the process of creating our plot.



Sunday 20 November 2016

Plot



Hiya! Today in class we have been working on possible titles and plots for our movie. The most difficult part has been to come up with the titles as we had some clear ideas for the development of our movie. We came up with six different titles and possible plots. Here I took a picture of the paper we were working on. 



Thursday 17 November 2016

Logo design


Today I have been working with my team on some possible logos for the final trailer.

We have been contributing for example giving our opinions and making some comments about what we think about it.

In a long term it has not been a very hard task, but I have to say that at the beginning it was not easy just the idea of having to open our minds and think about some possible logos.

The following pictures are the result that we obtained in a certain time. I have notice that almost all of them have a black background and this is because our first idea was to have all of my logos with that color background. It was easy to create a slide in powerpoint, add the color and then use my imagination to find a picture on the internet that do has a white background or just no background, then copy or save it and post it on the powerpoint slide. The next step was to make sure that the picture looks more like an emoticon rather than an image and then find a place to put it.
We decided to put the name of the production bigger than the word 'studios' to make it more attractive to the general public. Also a normal font color that in the case of the black background is white to make more contrast. Another thing to realize is the volume of  the letters, in all of them and in some more than in others to stand out the important word we edited to make it more dense.










It can be strange that the final logo does not have a black background because all of them above have it.
I have a personal reason of why I finally chose another background.
I think that it is because it took me so long to create those with black background and because I made a lot and all of them are similar it makes me think more about it and then I become to be less interested on black background.
Anyway this is our final logo. The name of our studios is 'Horse' and this is just because in the background apart from the wide variety of colors tones and the landscape you can see the silhouette of two horses.
Before finding the image that we were going to use we search on google images for landscapes.
Between them we found a sunset,and then in related images and we founf one of a jiraffe. Then we think of an animal that inspires us freedom and that we like and this is how we got this photo.

At the time of editing the title we realized that both colors black and white were nice above the background but putting the letter black  would not be as attractive as putting it white because the horses are in black and it would not bee that good.






























After having a talk with my teacher of media studies and my teammates, we got to the agreement of changing the logo.
We thought that what we had before wasn't a logo at all. It was more an image with two words on it. Also we realized that we name of the studio was inspired because the background picture is a horse in a sunset.
Trying to get a different design I made three more:



Wednesday 16 November 2016

Search on Logos

Today I have been with my team mates researching about some of the films production logos that we know.
We have seen a serie of logos that already exist to take some ideas that can guide us to make ours.


First I am going to post the most known ones.

20th Century Fox


What I most like of this production company logo is the sound of intrigue and the music so shocking that makes the audience realize that the movie is going to start.

This is one of the most illustrious film studios in the world, which is found as expected, in Los Angeles. It began to produce films in 1914 and until now it has not stopped to work in successes. Artists such as Marilyn Monroe, Carmen Miranda and James Dunn have also produced such films as Agora, Avatar, Moulin Rouge and Lilcon, among others. She has also produced programs such as Glee, The Simpsons, and Family Guy.

Fox Searchlight Pictures



This is a film division of 20th Century Fox, which specializes in independent film and British cinema. And although we're used to movies funded by large-scale producers, I have to say that this company has produced incredible films, such as Slumdog Millionaire, which won the Oscar for Best Picture, as well as other great films like Little Miss Sunshine and Black Swan.


 Pixar



Pixar has managed to look like a simple logo. What I most like about it is the idea of changing an I for a felxo to make it look different .

Pixar Animation Studios es una compañía de animación especializada en crear gráficos en 3D; dicha productora fue comprada por Disney y tiene su sede establecida en Emeryville, California. Sin duda recordaréis su pequeña ‘intro’ en la que aparece ese tierno flexo saltando sobre una de las letras del logo. Pixar ha creado desde fantásticos cortometrajes hasta tiernas y divertidas películas animadas como Toy Story, Buscando a Nemo, Ratatouille, Up y WALL·E; pero no solo eso, pues también lleva a sus espaldas 27 Premios Óscar, 7 Globos de Oro, 11 Grammys y 7 Premios Annie.

Metro-Goldwyn-Mayer (MGM)




What I most like about this logo is the black background with that style of letters and the idea of the lion being the only thing that moves and transmit sound.

Who does not know the famous head in which appears a roaring lion causing a rather intimidating effect. As many will know, this producer declared bankruptcy in 2010 after not being able to pay a debt of 4000 million dollars, but a curious fact is that this producer shuffles the possibility of merging with Lions Gate Entertainment. The MGM, which has been celebrating its ninety years since its founding (1924), has made possible famous films such as: What the Wind Went (1939), Ben-Hur (1959) and the famed film The Wizard of Oz (1939).

Universal Pictures



I consider this logo simple since they have used the name of the production company linked to the world ball in the middle of the universe.

This is a branch of production and distribution of cinema of the American company Universal Studios, which has managed to reap countless successes all over the planet throughout its history, something that seems to hint at its great head. And it has not stopped, from the mythical films of Steven Spielberg: Shark and Back to the future, to other more current as the musical comedy that so much like among the younger: Pitch Perfect.

Carl Laemmle, founder of this producer and immigrant from Germany, has gone from running a clothing store in Wisconsin, to being considered as one of Hollywood's architects. And it was on a trip to Chicago in 1905 that discovered the nickelodeon was very interested in the business of cinema.

DreamWorks


This logo is another of my favorites. I love the idea of the tranquility and the feedback that they want to transmit to the audience.

This film studio has produced and distributed both movies and video games and television shows; Is founded by Steven Spielberg, Jeffrey Katzenberg and David Geffen, who sold their company to Paramount for $ 1.7 billion to become independent again three years later thanks to financial support from an Indian-based corporation. You'll recognize DreamWorks for the famous comedy "The Fathers of Him" or the fun drama "The Terminal," starring Tom Hanks; Has also produced animated films such as The Prince of Egypt, Madagascar and the one that has garnered more success: Shrek 2.

Paramount




Paramount pictures has used a mountain to match it with the name of the logo.

Paramount Pictures has been one of the most important studios founded in the 1910s, as well as being the first to collaborate in the creation of dubbing. The company has reaped such films as Psycho, The Godfather, Flashdance, Sleepy Hollow, The Wall Street Wolf and Mean Girls.

Warner Bros




Warner have used the initials to form the logo of their production company.

This US producer is one of the largest in the world, as it has a large number of subsidiary companies. The corporate name is due to the founders, the Warner brothers. This producer was made with the rights of the famous novels of J.K. Rowling, Harry Potter, giving life to the seven films on the same story, in addition, Warner Bros has announced publicly that it is the film studio that has collected more in the history of the cinema; Has produced mythical films like Casablanca, The Exorcist and Harry the Dirty.




These are two other examples of well-known logos. on the left the one of colombia that they always use the same woman and on the right, walt disney, that they have used the trademark castle for the logo of their production company.


Now I would like to make a brief comment on 4 logos that I knew less and that are less powerful than the others.




From the four this logo seems the most original, I like how the four has been incorporated into the logo being what most draws the attention.









In this case, both Sony and Warp films have used a black background and a white color for the letter to stand out.



This logo is quite simple, they have used a single color for the letter and they have left the white background. To make it does not look so simple they have added a circle that I think that apart from being a decoration it is also to separate the two words.


Friday 11 November 2016

AUDIENCE RESEARCH

Here is my questionnaire my questionnaire

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AUDIENCE RESEARCH




-How often do you watch romantic films?

Well, I use to see a lot of romantic films, around 2 or three per week.

-Do you like to watch them in the cinema or you prefer on tv?

I don't have any preference, sometimes I prefer going to the cinema because of the size of the screen and also because I can go with some friends. But it is true that at home it is more comfortable and I can watch them when I want.

-How often do you go to the cinema?

I use ton go to the cinema more or less once a week. 

-What is your favorite film genre? why?

Romantic is my favorite film genre because I am a very romantic person, I really like to put myself in the role of the character, also they use to have happy endings which make me feel comfortable. 

-Which subgenre do you prefer? Romantic comedy, Romantic drama or Romantic action adventure and why?

I like the three of them but it is true that I prefer ones more than others depending on how I feel in that moment. But if I have to choose one I prefer romantic drama because they usually have happy endings.

-From your point of view, what makes an effective trailer?

I consider a good trailer when the story is good and original. I thing that the aim is that the audience feel satisfied when they finish watching the trailer.


The end

Tuesday 8 November 2016

Marketing in the media area

Promoting films

Do you want to be successful in promoting a movie?
As we all know, this depends very much on the quality of the trailer, on the chosen scenes and also on the soundtrack of it.
Hundreds of trailers, teaser, posters and promotional images from different films come to us every day and many of these resources go unnoticed for most of the audience
That is why many producers opt for certain marketing techniques more striking.


For example:




For the promotion of the movie "Carrie" they released a video recorded in a coffee shop.
So far all normal, but the "funny" came later, when a girl gets angry with a customer.
It was then that all those who were having a coffee quietly saw something they did not like too much.
The young woman's anger began to cause the furniture of to move violently and one of the people rose in the air as if by magic. The girl turns out to have telekinetic powers.

And although everything was false, everyone that was there get surprised. Here is a successful marketing technique as the "Carrie" promotional video managed to get more than 58 million hits on YouTube becoming a viral that toured all kinds of social media walls.

Warner Bros Marketing

 (one of the best and largest company of production/distribution in the world.)


what makes their films successful?

-They use well known actors
-They have unique storylines
-They aim a wide range of audience such as children, teenagers and adults.

Marketing & distribution?

-Warner Bros. pictures produces and distributes a wide number around 18-22 films each year.
-They distribute their films by advertising new releases and cinema titles on billboard's, trailers, adverts, newspapers...etc.

-They have also sell films in Blu Ray.