Do you want to be successful in promoting a movie?
As we all know, this depends very much on the quality
of the trailer, on the chosen scenes and also on the soundtrack of it.
Hundreds of trailers, teaser, posters and promotional
images from different films come to us every day and many of these resources go
unnoticed for most of the audience
That is why many producers opt for certain marketing
techniques more striking.
For example:
For the promotion of the movie "Carrie" they
released a video recorded in a coffee shop.
So far all normal, but the "funny" came
later, when a girl gets angry with a customer.
It was then that all those who were having a coffee
quietly saw something they did not like too much.
The young woman's anger began to cause the furniture
of to move violently and one of the people rose in the air as if by magic. The
girl turns out to have telekinetic powers.
And although everything was false, everyone that was
there get surprised. Here is a successful marketing technique as the
"Carrie" promotional video managed to get more than 58 million hits
on YouTube becoming a viral that toured all kinds of social media walls.
(one of the best and largest company of
production/distribution in the world.)
what makes their films successful?
-They use well known actors
-They have unique storylines
-They aim a wide range of
audience such as children, teenagers and adults.
Marketing & distribution?
-Warner Bros. pictures
produces and distributes a wide number around 18-22 films each year.
-They distribute their films
by advertising new releases and cinema titles on billboard's, trailers,
adverts, newspapers...etc.
-They have also sell films in
Blu Ray.
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