AUDIENCE RESEARCH

Here is my questionnaire my questionnaire

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AUDIENCE RESEARCH

-How often do you watch romantic films?

Well, I use to see a lot of romantic films, around 2 or three per week.

-Do you like to watch them in the cinema or you prefer on tv?

I don't have any preference, sometimes I prefer going to the cinema because of the size of the screen and also because I can go with some friends. But it is true that at home it is more comfortable and I can watch them when I want.

-How often do you go to the cinema?

I use ton go to the cinema more or less once a week. 

-What is your favorite film genre? why?

Romantic is my favorite film genre because I am a very romantic person, I really like to put myself in the role of the character, also they use to have happy endings which make me feel comfortable. 

-Which subgenre do you prefer? Romantic comedy, Romantic drama or Romantic action adventure and why?

I like the three of them but it is true that I prefer ones more than others depending on how I feel in that moment. But if I have to choose one I prefer romantic drama because they usually have happy endings.

-From your point of view, what makes an effective trailer?

I consider a good trailer when the story is good and original. I thing that the aim is that the audience feel satisfied when they finish watching the trailer.

The end

Marketing in the media area

Promoting films

Do you want to be successful in promoting a movie?

As we all know, this depends very much on the quality of the trailer, on the chosen scenes and also on the soundtrack of it.

Hundreds of trailers, teaser, posters and promotional images from different films come to us every day and many of these resources go unnoticed for most of the audience

That is why many producers opt for certain marketing techniques more striking.

For example:

For the promotion of the movie "Carrie" they released a video recorded in a coffee shop.

So far all normal, but the "funny" came later, when a girl gets angry with a customer.

It was then that all those who were having a coffee quietly saw something they did not like too much.

The young woman's anger began to cause the furniture of to move violently and one of the people rose in the air as if by magic. The girl turns out to have telekinetic powers.

And although everything was false, everyone that was there get surprised. Here is a successful marketing technique as the "Carrie" promotional video managed to get more than 58 million hits on YouTube becoming a viral that toured all kinds of social media walls.

Warner Bros Marketing

 (one of the best and largest company of production/distribution in the world.)

what makes their films successful?

-They use well known actors

-They have unique storylines

-They aim a wide range of audience such as children, teenagers and adults.

Marketing & distribution?

-Warner Bros. pictures produces and distributes a wide number around 18-22 films each year.

-They distribute their films by advertising new releases and cinema titles on billboard's, trailers, adverts, newspapers...etc.

-They have also sell films in Blu Ray.

Analysis of me before you trailer

The first trailer that I am going to analyse is a 2 minutes and 18 seconds trailer called 'Me Before You', a romantic drama film directed by Thea Sharrock (an English director) and produced by Karen Rosenfelt & Alison Owen.

The movie was published on the third of june, 2016 in the United States and it has raised more than $207 million in the world. Also it has been distributed by the warner Bros. Picture.

Me before you has received mixed reviews by cristics and more positive from the audience.

This film from the trailer promises a new great love story, those that hurts and would make that anyone look for a love like that, clearly is a feminine film. This movie is made to make people cry also because even though you have a cold heart this story about freedom, love and meet someone will make you feel at least a bit sad. In that sense the film 'me before you', is very romantic, emotional and filled with a lot of drama which make that people connected with their emotional side completely in tune with the story.

Just at the beginning of the trailer we can see three logos of different companies of production, apart from the one that I said above, the warner bros you can also look that there are two more, Metro Goldwyn Mayer and New Line Cinema.

Well, the last one that I have mentioned was first a particular distributor, then a few days later it becomes to produced independently and finally the New line cinema is a subsidiary of Warner Bros.

The name of Metro Goldwyn Mayer comes from the three companies that form a corporate merger to create MGM studios, and this are:

-Metro Picture Corporation

-Goldwyn Picture Corporation

-Mayer pictures

Continuing with the analysis, after the logos, the opening of the trailer is an aerial shot which shows clearly to the audience where the scenes will take place. This shot can be sometimes confused with a establishing or wide shot. Also I have notice that most of the time this types of shots usually comes together with some music about nature or whatever, but in this case it is dialogue because you can hear since the beginning the voice of the characters.

Since this shot and also in this scene you can hear clearly the mixture of music and dialogue.

Also we can say that the film will take place in the countryside, because it does not look like a city at all and also because of the rural houses that you can see from that point of view.

Another point which I just noticed is that both of the scenes have a small duration, at least in comparison with other trailers which spends a certain time with each aerial shot. Which is normal due to its purpose.

Carrying on, some Over the shoulder shots will be found to establish the position of each character and get the feel of looking at one person from the others point of view.

This shot make you feel like you are talking with the oposite character.

It is common to cut between this shots during a conversation.

Here I put two examples in which you can realize that the protagonist, Louisa Clark appears in both.

In the first picture she is trying to find a job persuading the man telling that she accepts anything and finally in the second picture she found a job which consists on taking care of Will Trainor, the main character.

In that specific situation he still a bit confused and with negative mind and you can see this when he say that people go to that place when they get tired of living. By the opposite she is really happy and tries to transmit some happiness to him.

Later there is an eyeline match shot, this consist on focusing first the character and then cut to show what the character is looking at. Here I post two examples. In the first case in the right the camera first focus the woman and then cut to show the place where the she is going to be working.

Around 2 seconds before this shot you can hear that the soundtrack is a background dialogue matching with a instrumental music.

At that moment she is like impressed with the situation and she says that she has never worked in something like that but she is sured that she will learn.

By the other hand we have the pictures of the left. Right in this moment, he, Will Trainor , the man who need help is going to meet the person who is going to be taking care of him apart from other thing. It seems that to will it has not been a great moment, he said that his brain is not paralyzed, as saying that he can speak.

Right in this long shot the music become to have letter and the soundtracking changes completely for a happiness one.

In general in turns to another emotional mode when the camera changes from focusing the mid shot of the girl entering through the door to focus another one but with the man sitting on the chair

Between both picture you can notice that the key lighting changes from a hight lighting to a low lighting. The right examples show a different facial expression than the left one. She is happy so it is coordinated with the ambient color and the sound, but he is not, you can see this easily and also you can realized that maybe he feels normal but he don't want to show it. Here we can be talking about body language which indicate how a character feels towards another character or may reflect the state of their relationship.

You can clearly see that he did not assume yet that someone is going to be taking care of him. Probably this shows lack of maturity.

If you hear you can see that the background sound in this part apart from the music is the voice of she talking with her friend but not coordinated with the scene.

Like you can see after, it belongs to the scene of both friends in the bed. She is telling to her friend that he hates her.

Some used of high angle which shows inferiority and two shot on this part of the trailer.

This is the scene where the background noise comes from.

In this part of the trailer he will change his physical appearance unexpectedly.

The main purpose is that the audience finds the change in the character. As if it becomes a totally different person. It changes from a solitary man who never smiles to a smiley person who wants to live the life.

Here is the change.

Something happens with Will that makes that she feels scared.

A short tracking movement at the moment when she is crossing the door.

Looking at this image you can see what she feels. She will be with and helping him for ever.

At the end he tells her that she is the reason why he wakes up everyday in the morning.

In this trailer the audience will know the name of the movie when the trailer finishes.

And then a small sentence promoting the film.

Analysis of paranoia trailer

Before analysing this trailer I would like to say that this one wouldn't be as long as the second one, and this is because the genre of Paranoia Trailer is thriller not Drama or romantic.
This is only because the final trailer that I kneed to create for the last post of this blog will be a mix of drama and romance.

I just choosed to analyse a trailer of a different gender to search more inside a not familiar gender.

First thing to know:

It is an American Thriller film directed by Robert Luketic, Produced by Alexandra Milchan, Scott Lambert & Deepak Nayar , Screenplay by Barry levy & Jason Hall and edited by Priscilla Nedd- Friendly.

What makes a good trailer?

There are a few thing that I have found about what makes a good trailer. Like:

• Starts slow and ends fast, this means that it does not matter if you only have 2 minutes and 30 minutes to explain the film, the beginning should always be calm.
• The rise of music in some scenes, for example of explosions.
• Uses a narrator to read us what we can see on screen. This is a non-negotiable characteristic of 99% of the trailers.
•  If it is an action movie, shows the best scenes of special effects. If it's a comedy, compiles all the funny jokes. people should learn this trick, but most of the times they end by going to the cinema to leave the room exclaiming: "if the best was in the trailer".
• All actors may shout. The voice of the actors can only appear in two forms inside a trailer. If they are in the screen we might see them shouting : run, now, be careful, more wood, etc, are some examples of perfect valid exclamations. If the characters does not appear in the screen they might use any monologue in which the guionist have been making a lot of effort and they will match the images shown creating a poetic composition.

Difference between a TRAILER and a OPENING SEQUENCE

A trailer is a promotional summary of a film.You can find a trailer up to 5 minutes long . The main objective is to attract the audience with some intrigating scenes that make the people want to see the entire film.

An opening sequence is the starting of a film and that is why you will find it at the beggining of the movie. In this part you will look the title of the movie and the introduction of the characters.